Driving the news: The White House posted two videos to its TikTok account on July 30 and July 31. Both celebrate the administration's deportation campaign. Both use chart-topping music to do it.
The first video set ICE arrest footage to Bad Bunny's song 'LA MuDANZA.' A lyric was rewritten on screen and translated into English as: 'A round of applause for Donald J. Trump because he really crushed it.' The second video used Drake's 'Hoe Phase' over footage of aircraft, the U.S.-Mexico border, and ICE detainees. On-screen text read: 'Let us remind you that if you are here illegally, you will go home.'
Between the lines: The Bad Bunny choice is pointed. The Puerto Rican artist has publicly criticized Trump's immigration policies. He excluded the United States from his last world tour. The White House used his music anyway — and rewrote his lyrics.
Neither Bad Bunny nor his representatives have commented publicly.
Why it matters: The administration is not just enforcing immigration law. It is packaging enforcement as culture-war content. Short-form video. Viral audio. Ironic remix. That is a deliberate strategy — reach voters where they scroll, not where they read.
The bottom line: Trump is running immigration enforcement as a brand. The message is simple: the government is winning, and it wants you to watch.